It started the way most great ideas do… in a meeting that could have been an email.
White Ox Digital is a digital marketing agency. We write the copy, we build some strategies, and we show up to the calls (typically with our infamous call agenda in tow). We “synergize” (if we have to. We “circle back” (when it’s absolutely necessary). We definitely “move the needle” (we just don’t say that aloud, and we occasionally “take things offline” to unpack them in a separate… synergy session (is that a thing?). Basically after years of nodding along and some personal stints in the corporate world, we realized the least we could do was put it on a shirt (or a mug or a mousepad). Why not?
The Corporate Jargon Merchandise Origin Story Nobody Asked For
Corporate jargon has always lived rent-free in the minds of anyone who’s ever sat through a corporate quarterly business review or an all-hands Teams meeting. At some point, that “10,000 foot view” stopped sounding aspirational and started sounding like a tiny cry for help. And “let’s boil the ocean on this?” Well, that one never made sense to begin with. (Seriously, shoot us a DM if you know that that means.)
Anywho, we did what any reasonable marketing agency would do. We decided to commodify the terms that we’ve come to lovingly despise.
White Ox Digital’s merch line is now live on Etsy, and it is exactly what you think it is. It’s giving wearable, giftable proof that you survived another quarter. Designed for the person who laughs in deliverables. The one you can’t sit across the table from in board meetings. The one who’s been cc’d on too many threads and still shows up on Monday with a smile and a very specific mug.
Guys, Who Is This For?
If you clicked to read this blog, this stuff is probably for you.
But also the colleague who prints out their to-do list (no shade, just facts). The manager who runs a tight ship but an insanely loose definition of a “quick sync.” The new hire who just heard “let’s take this offline” for the first time and looked genuinely confused… where is “offline?”
This growing merchandise line is for anyone who has ever moved a needle, opened (and/or closed) a loop, or circled so far back they forgot what they were circling back to. Again, no shame. We’ve all been there.
Shop the New Line
Browse White Ox Digital’s merch on Etsy! If something resonates a little too hard, that’s probably the whole point.
White Ox Digital is a digital marketing agency based in Noblesville, Indiana. We help local and regional businesses grow through solid brand alignment, on- and off-page SEO, content creation, and social media management. And now, apparently, merchandise.
